# Senior Demand Generation Specialist - (Austin TX, San Francisco CA or Nashville TN - hybrid) at Motive

- Company: Motive
- What the company does: Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy. Backed by Index, Insight and IVP.
- Company website: https://gomotive.com/
- Type: Startups
- Level: Senior
- Location: Hybrid - Austin, Texas
- Work setup: Hybrid
- Posted: 2026-08-28
- Apply by: 2026-10-12
- Apply: https://job-boards.greenhouse.io/gomotive/jobs/8750395002
- Page: https://www.1752.vc/careers/jobs/motive-senior-demand-generation-specialist-austin-tx-san-francisco-ca-or-nashvil/

## About the role

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits .

## What they're looking for

- Support net-new pipeline generation from new logo accounts by executing full-funnel, multi-channel campaigns in the market, using ABM as a core strategy
- Increase campaign effectiveness by bringing strong execution, organized operating processes, account and market research, and practical performance insights to segment priorities
- Execute integrated ABM programs for multiple sales segments
- Own selected ABM programs and campaign from brief creation through execution follow-up, including audience requirements, creative inputs, UAT, and stakeholder communication
- Partner with Content Marketing, Solutions Marketing and Product Marketing to map content and messaging to buyer needs and funnel stages, identify gaps, and coordinate requests for new assets
- Partner with Marketing Operations and Analytics to support audience segmentation, list hygiene, campaign setup, routing, and accurate campaign reporting

Tags: Marketing