# Lead, Brand Marketing at MyFitnessPal

- Company: MyFitnessPal
- What the company does: Reach your health, fitness & weight goals with MyFitnessPal, the #1 nutrition tracking app. Macro & calorie calculator, food tracker, and fasting app in one. Download today! Backed by Accel and Kleiner Perkins.
- Company website: http://www.myfitnesspal.com
- Type: Startups
- Level: Senior
- Location: Remote - US
- Work setup: Remote
- Pay: $110K to $165K base salary per year (USD)
- Posted: 2026-08-20
- Apply by: 2026-10-12
- Apply: https://job-boards.greenhouse.io/myfitnesspal/jobs/8146267
- Page: https://www.1752.vc/careers/jobs/myfitnesspal-lead-brand-marketing/

## About the role

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.

## What they're looking for

- 6+ years in brand marketing at a consumer app, experience with a premium or subscription product or health/wellness brand is a plus
- Proven track record owning brand campaigns end-to-end, from strategy through creative production to measurement
- Direct experience managing creative and/or media agencies of record — briefs, budgets, timelines, and holding agencies to a high bar
- Comfortable translating consumer insights and performance data (brand health trackers, lift studies, media measurement) into strategic and creative decisions
- Strong project management instincts — able to run multiple campaigns simultaneously in a fast-moving, resource-constrained environment
- Excellent written and verbal communication, able to build clear briefs and present confidently to senior leadership

Tags: Marketing