# Social Lead at Nanit

- Company: Nanit
- What the company does: Nanit lets parents track the health, wellness and development of their baby—from sleep and breathing to growth—delivering personalized insights and advice. Backed by GV.
- Company website: https://www.nanit.com
- Type: Startups
- Level: Senior
- Location: New York, NY (Hybrid)
- Work setup: Hybrid
- Pay: $130K to $140K base salary per year (USD)
- Posted: 2026-09-11
- Apply by: 2026-10-26
- Apply: https://www.nanit.com/pages/careers?gh_jid=6190284004
- Page: https://www.1752.vc/careers/jobs/nanit-social-lead/

## About the role

We’re looking for an experienced Social Lead to define and drive Nanit’s organic social strategy, shaping how the brand shows up for parents across platforms and culture. This role requires a deep understanding of our audience, strong fluency in social performance, and a sharp read on trends, emerging formats, and conversations within parenting and beyond.

## What they're looking for

- 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency
- Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends, formats, and audience expectations
- Strong understanding of parents as an audience, including the needs, behaviors, tensions, and cultural conversations shaping modern parenthood
- A strong creative instinct with the ability to turn social trends, audience insights, and brand priorities into original content ideas
- Skilled at creating social content, including writing copy, developing concepts, shaping visual direction, and managing content through execution
- Strong understanding of social design principles, with basic Canva skills and the ability to create or adapt simple, polished social assets independently

Tags: Marketing