# Lifecycle Marketing, Senior Lead at Nourish

- Company: Nourish
- What the company does: Achieve your desired health and wellness through personalized nutrition counseling. Nourish is the easiest way to find a registered dietitian and get it covered by your insurance. Find a dietitian today and start your telehealth appointments. Backed by Index, Y Combinator and Menlo.
- Company website: https://www.nourish.com/
- Type: Startups
- Level: Senior
- Location: New York, NY
- Work setup: On-site
- Posted: 2026-07-31
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/usenourish/jobs/5375686008
- Page: https://www.1752.vc/careers/jobs/nourish-lifecycle-marketing-senior-lead/

## About the role

Lifecycle Marketing is a new function at Nourish, with the opportunity to shape how millions of patients engage with nutrition care. As an early member of the team, you'll help build our program from the ground up — building the strategy, launching experiments, advocating for new capabilities, and laying the foundation for a durable, measurable growth engine.

## What they're looking for

- Own the roadmap, strategy, and execution for key lifecycle moments (i.e reactivation, early patient engagement), translating business objectives into programs that directly move retention, LTV, and CAC efficiency
- Own data and reporting to design and run hypothesis-driven A/B tests, build experiment roadmaps, maintain dashboards, and turn insights into action
- Partner cross-functionally with Product, Data, Engineering, and Creative to ensure lifecycle is fully supported and integrated into the patient experience
- Design and scale campaigns across email, SMS, push, and product touch points — building segmentation strategy, personalization frameworks, and journey architecture
- Turn patients signals into outcomes by synthesizing qual and quant insights, building clear readouts that shape our roadmap and align stakeholders

Tags: Growth Marketing