# Lifecycle Marketing Manager, SMB Ads at OpenAI

- Company: OpenAI
- What the company does: Backed by Greylock, Insight and Khosla.
- Company website: https://openai.com/
- Type: Startups (AI role)
- Level: Senior
- Location: San Francisco
- Work setup: Remote
- Pay: $227K to $252K base salary per year (USD)
- Posted: 2026-09-11
- Apply by: 2026-10-26
- Apply: https://jobs.ashbyhq.com/openai/31f7b3d9-eb5f-4e70-98ab-9115dd153993
- Page: https://www.1752.vc/careers/jobs/openai-lifecycle-marketing-manager-smb-ads/

## About the role

We are seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers at OpenAI. This is a zero-to-one opportunity to establish the strategy and programs that guide businesses from initial interest and their first campaign to sustained success and growth.

## What they're looking for

- Experience building lifecycle programs for SMB advertisers or self-serve advertising platforms
- Track record launching onboarding and education programs that accelerate first campaign creation and repeat spend
- Experience connecting email, in-product messaging, retargeting, and sales engagement into coordinated customer journeys
- Experience using holdout tests and cohort analysis to measure incremental retention and revenue impact
- Hands-on experience establishing behavioral triggers, automation, and measurement for new lifecycle programs
- Experience applying AI to improve personalization, content development, and campaign analysis

Tags: Marketing