# Director (Public Relations), Consumer Lifestyle at Orchestra

- Company: Orchestra
- What the company does: Orchestra evaluates production work, improves the models behind it, and trains specialist models your team owns. Backed by Y Combinator.
- Company website: https://orchestra.ai/
- Type: Startups (AI role)
- Level: Principal and up
- Location: New York, New York
- Work setup: On-site
- Pay: $120K base salary per year (USD)
- Posted: 2026-07-27
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/orchestra/jobs/8651447002
- Page: https://www.1752.vc/careers/jobs/orchestra-director-public-relations-consumer-lifestyle/

## About the role

Small Girls PR is seeking a Director to lead strategic communications for our diverse client portfolio within the consumer lifestyle space. In this role, you'll navigate the full spectrum of PR challenges - from building awareness from the ground up for emerging startups to orchestrating large-scale campaigns for major corporations.

## What they're looking for

- Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact
- Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications
- Innovate Constantly: Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals
- Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact
- Expand Media Footprint: Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before
- Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes

Tags: Consumer