# Senior B2B Integrated Marketing Manager at Paytient

- Company: Paytient
- What the company does: Paytient's interest-free Health Payment Account helps members afford medical, dental, vision, and pharmacy care. No credit checks, no fees. Paytient has facilitated over $500 million in personal healthcare spend. Backed by Felicis.
- Company website: https://www.paytient.com/
- Type: Startups
- Level: Senior
- Location: United States
- Work setup: On-site
- Posted: 2026-07-06
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/paytient/jobs/5180148007
- Page: https://www.1752.vc/careers/jobs/paytient-senior-b2b-integrated-marketing-manager/

## About the role

We are seeking a Senior B2B Integrated Marketing Manager, serving as both a strategic architect and an executional integrated marketing powerhouse who can accelerate our pipeline growth. This role is the engine that unites brand awareness, content, and demand generation into a singular revenue machine.

## What they're looking for

- Integrated Growth Strategy:
- Lead the "Brand-to-Demand" continuum, partnering with brand marketing, product marketing and sales to architect end-to-end strategies that align top-of-funnel brand narrative through bottom-of-funnel conversion tactics
- Develop and implement an aggressive, multi-channel demand generation strategy and execution plan (paid media, email, social, webinars, and events) that drives maximum engagement and conversion
- Execution & Optimization:
- Act as the primary driver of execution, hands-on managing digital campaigns with precision. Implement A/B testing frameworks and real-time adjustments to maximize lead quality and ROI
- Focus on full-funnel impact: pipeline volume, deal-stage progression, and revenue

Tags: Marketing