# Director, Paid Media and Digital Demand at Pluralsight

- Company: Pluralsight
- What the company does: Backed by Insight, Felicis and ICONIQ.
- Company website: http://www.pluralsight.com/
- Type: Startups
- Level: Principal and up
- Location: Remote - USA
- Work setup: Remote
- Pay: $148K to $195K base salary per year (USD)
- Posted: 2026-09-18
- Apply by: 2026-11-02
- Apply: https://pluralsight.wd1.myworkdayjobs.com/en-US/Careers/job/Remote---USA/Director--Paid-Media-and-Digital-Demand_R0014355
- Page: https://www.1752.vc/careers/jobs/pluralsight-director-paid-media-and-digital-demand/

## About the role

Own the paid media strategy and optimization engine across B2B demand gen, ABM, brand, and B2C—translating business objectives into channel mix, audience strategy, and investment decisions. You'll establish performance benchmarks, measurement frameworks, and reporting cadences that drive continuous improvement.

## What they're looking for

- 10+ years in paid media, growth marketing, or performance marketing with proven ownership of both strategy and execution in B2B and B2C environments. You've led campaigns from conception through optimization
- Agency leadership experience. You've managed and scaled a media agency relationship: setting priorities, managing scopes, optimizing execution, and driving business reviews. You know how to partner effectively without getting in the weeds
- Deep platform expertise across Google, Meta, LinkedIn, programmatic/CTV, and YouTube. You understand nuance by channel and know modern measurement approaches (attribution modeling, incrementality testing)
- Team building and people leadership. You've built teams from scratch or turned around underperforming ones. You set goals, coach for growth, manage performance, and create psychological safety for experimentation and honest feedback
- Financial fluency and operational strength. You've owned meaningful budgets, built forecasting and pacing models, and translated performance into executive narratives. You're comfortable with governance, approvals, and reconciliation
- Cross-functional maturity in matrixed orgs. You've partnered with Demand Gen, Field, Events, Analytics, Finance, and Creative teams. You influence without authority and thrive in environments where success requires collaboration