# Lifecycle Marketing Lead at Possible Finance

- Company: Possible Finance
- What the company does: Get money in minutes, build credit history and avoid hidden fees with Possible Finance. Apply in the app with just a few taps and manage money on your terms. Backed by USV.
- Company website: https://www.possiblefinance.com/
- Type: Startups
- Level: Senior
- Location: USA
- Work setup: Remote
- Pay: $162K to $195K base salary per year (USD)
- Posted: 2026-08-03
- Apply by: 2026-10-08
- Apply: https://jobs.ashbyhq.com/possible-finance/0097e847-bd73-4557-b596-784752088f1b
- Page: https://www.1752.vc/careers/jobs/possible-finance-lifecycle-marketing-lead/

## About the role

This is a high-execution, high-impact IC role: you’ll define the Lifecycle vision for new user growth, develop campaign roadmaps, build foundational systems (segmentation, experimentation, measurement), and execute high-quality programs across multiple Lifecycle channels (Email, in-app message, push, SMS) end to end. Specifically:

## What they're looking for

- 8+ years of hands-on CRM, Lifecycle and/or Retention Marketing experience from ideation through execution and reporting
- Deep multi-channel experience across email, push, in-app messaging, and SMS, with an app and/or subscription app business background
- Must have deep experience with Braze specifically, as well as some experience using Segment or a comparable CDP
- Deep B2C lifecycle marketing expertise: customer journey design, segmentation, personalization and behavioral marketing
- Strong track record of driving new-customer acquisition via user growth and demand-gen programs end to end
- Experienced with running growth experiments (can be on your own or in close partnership with Product). Strong A/B testing knowledge and execution: hypothesis design, audience segmentation, holdout structure and result interpretation

Tags: Marketing