# Principal Analyst, Demand Generation - Paid Social & Programmatic at Qualtrics

- Company: Qualtrics
- What the company does: Simulate customer and employee experiences before they happen, predict what comes next, and take intelligent action that drives better outcomes. Backed by Accel, Insight and Sequoia.
- Company website: http://www.qualtrics.com
- Type: Startups
- Level: Principal and up
- Location: Dallas, Texas, United States
- Work setup: On-site
- Posted: 2026-10-14
- Apply by: 2026-11-28
- Apply: https://www.qualtrics.com/careers/us/en/job/8267284?gh_jid=8267284&utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/qualtrics-principal-analyst-demand-generation-paid-social-and-programatic/

## About the role

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 8+ years of paid media experience, the majority in B2B, including time owning strategy for a multi-channel program at global or multi-region scale
- Deep hands-on experience personally building, optimizing, and fixing campaigns in both paid social and programmatic DSPs recently (agency oversight alone or strength in only one channel is not a fit)
- A track record of setting media strategy and being directly accountable for its results, alongside experience managing budget allocation, pacing, and defensible reallocations
- Practical experience with account-based advertising platforms (6sense, Demandbase, Terminus) and intent data
- Demonstrated measurement rigor beyond last click, with the ability to design and interpret incrementality, lift, or holdout tests
- Working command of related technology stack: CRM and marketing automation (Salesforce, Marketo), web analytics, and BI/reporting tools

Tags: Demand & Field Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/qualtrics-principal-analyst-demand-generation-paid-social-and-programatic/