# Senior Manager, Lifecycle & Email Marketing | The Points Guy at Red Ventures

- Company: Red Ventures
- What the company does: Discover Red Ventures, a global portfolio of companies at the forefront of AI-enabled digital transformation. Backed by ICONIQ.
- Company website: https://www.redventures.com
- Type: Startups
- Level: Senior
- Location: New York, New York
- Work setup: On-site
- Pay: $113K to $130K base salary per year (USD)
- Posted: 2026-07-21
- Apply by: 2026-10-08
- Apply: https://www.redventures.com/careers/positions/open?gh_jid=8067322
- Page: https://www.1752.vc/careers/jobs/red-ventures-senior-manager-lifecycle-and-email-marketing-the-points-guy/

## About the role

This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

## What they're looking for

- 5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles, with significant depth in lifecycle/CRM/email marketing
- Proven experience building and managing multi-touch, segmented email journeys at scale
- Deep familiarity with major loyalty programs — airlines, hotels, and credit cards — and how loyalty mechanics (tiers, points earning/redemption, elite status) translate into effective lifecycle messaging
- Strong passion for travel and the points/miles/loyalty world — you love maximizing redemptions, credit card perks, and benefits, and get energized helping our audience do the same
- Statistical fluency for testing — you think in terms of significance, sample size, and test duration, and can translate results into a clear narrative that drives decisions, not just a report
- Rigorous about attribution — strong UTM discipline and a track record of tying marketing activity to downstream revenue

Tags: The Points Guy