# Audience Marketing Manager Lead, Verticals (Hybrid) at Rippling

- Company: Rippling
- What the company does: You will be based in our SF or NYC office and will be required to be in office 3x/week. About Rippling Rippling gives businesses one place to run HR, IT, and Finance. Backed by Kleiner Perkins, Lightspeed and Sequoia.
- Company website: https://rippling.com/
- Type: Startups
- Level: Senior
- Location: New York, NY
- Work setup: On-site
- Pay: $147K to $245K base salary per year (USD)
- Posted: 2026-11-03
- Apply by: 2026-12-18
- Apply: https://ats.rippling.com/rippling/jobs/d30dec92-696f-4c62-96eb-ef080848a720?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/rippling-audience-marketing-manager-lead-verticals-hybrid/

## About the role

As the Audience Marketing Manager for Verticals, you’ll own the strategy and growth of Rippling’s priority industries, operating each vertical like a business. You’ll set the agenda, align teams across Demand Gen, Growth, SDRs, and Sales, and drive the sales-qualified opportunity (SQO) targets for each industry. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 6-8 years of experience in product marketing, audience or segment marketing, industry marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
- Experience marketing to specific industries. You’ve built buyer personas, messaging, and plays for an industry audience and can show the pipeline they produced
- You’ve owned a pipeline or SQO number and quarterbacked Demand Gen, Growth, and Sales partners to hit it
- Proven experience in 0 → 1 environments. You’ve launched and scaled new GTM motions, segments, or marketing programs from scratch
- Strong messaging, copywriting, and storytelling across sales decks, ads, emails, and talk tracks, written in the language of the industry you’re selling to
- Comfort with data. You can size an audience, rank segments and accounts, and read campaign and pipeline performance to decide what to change

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/rippling-audience-marketing-manager-lead-verticals-hybrid/