# Senior Product Manager, Brand Outcomes, Video and Native Advertising at Roku

- Company: Roku
- What the company does: Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from. Backed by Menlo.
- Company website: https://www.roku.com
- Type: Startups
- Level: Senior
- Location: Boston, Massachusetts
- Work setup: On-site
- Pay: $178K to $218K base salary per year (USD)
- Posted: 2026-10-28
- Apply by: 2026-12-12
- Apply: https://www.weareroku.com/jobs/8329310?gh_jid=8329310&utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/roku-senior-product-manager-brand-outcomes-video-and-native-advertising-2/

## About the role

Brand campaigns are bought on reach and judged after they end. We want them to work harder. The measurement is already in place, with viewer polls and standing holdouts. The tools that act on it are yours to build: an ad system that optimizes toward awareness, recall and lift while a campaign runs, proves the result with holdouts, and lets advertisers check the proof with their own tools. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 5+ years of product management experience, including complex or platform-scale products
- Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency, incrementality testing, marketing mix modeling or attention metrics, and you can read a lift study and question its sample size
- Experience building ad products that combine targeting, measurement and optimization, and a working understanding of how ML models are trained and evaluated
- Experience with ad products on more than one surface or format, such as video, native, display or feeds
- A background in digital advertising, media, marketplaces or data platforms, connected TV or premium video experience preferred
- Familiarity with third-party measurement partners and how agencies evaluate brand campaigns

Tags: Ad Product

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/roku-senior-product-manager-brand-outcomes-video-and-native-advertising-2/