# Marketing Manager, Paid Social at Rover

- Company: Rover
- What the company does: Backed by Madrona and Menlo.
- Company website: https://rover.com/
- Type: Startups
- Level: Senior
- Location: Seattle
- Work setup: Hybrid
- Pay: $129K to $172K base salary per year (USD)
- Posted: 2026-09-16
- Apply by: 2026-10-31
- Apply: https://jobs.lever.co/rover/c7483e78-3317-47c0-a0e5-c880ef293bf5
- Page: https://www.1752.vc/careers/jobs/rover-marketing-manager-paid-social/

## About the role

Own new-customer and awareness goals for your channels across the US, Canada, UK, and emerging EU markets, holding CAC to the LTV-based payback target for each channel. Plan, build, and optimize paid social campaigns in Meta Ads Manager and TikTok Ads Manager etc. owning budget pacing, audience strategy, and creative testing.

## What they're looking for

- This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate
- 8+ years managing $5M+ paid social budgets across Meta, Reddit, Snapchat and TikTok, with a track record of balancing direct response and upper-funnel brand metrics
- Experience executing campaigns across the US and international regions, specifically Canada, the UK, and the EU
- Comfortable presenting to senior stakeholders and translating platform jargon into clear, high-level recommendations
- Bachelor's degree required. A master's degree in a quantitative or business field is a plus, and equivalent work experience counts too
- Direct experience managing agencies, running RFP processes, validating their work, and holding them accountable

Tags: Marketing