# Director of Lifecycle Marketing at Rula

- Company: Rula
- What the company does: Rula is a leading company in the behavioral healthcare space reimagining how people access high-quality, affordable care. Rula believes that when access to quality mental healthcare improves, patients, providers, and payers all benefit. Backed by BlueCross BlueShield Venture Partners.
- Company website: https://rula.com
- Type: Startups
- Level: Principal and up
- Location: Remote - United States
- Work setup: Remote
- Pay: $189K to $220K base salary per year (USD)
- Posted: 2026-11-06
- Apply by: 2026-12-21
- Apply: https://jobs.ashbyhq.com/rula/9bbef2bd-c77c-413f-8da5-51e0badcbae6?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/rula-director-of-lifecycle-marketing/

## About the role

We are seeking a strategic, data driven, and savvy marketing leader to own Lifecycle Marketing and lead our Lifecycle Marketing team. In this role you’ll own the lifecycle marketing strategy for our patient and provider audiences and be responsible for bringing it to life. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 10+ years of experience in marketing
- 4+ years of experience in a leadership people manager role. Experience building a lifecycle function, including recruiting, onboarding, and directing a blended team of full-time employees, embedded technical teams, and external contractors
- 5+ years experience with complex consumer lifecycle marketing across email, SMS, and push
- Proven track record of partnering with and influencing senior leadership across Product, Engineering, Operations, and Analytics/Finance to launch integrated customer journey initiatives and cross-functional workflows
- Experience managing marketing budgets, forecasting ROI, and driving significant improvements in key business unit economics (e.g., CAC, LTV, churn reduction)
- Demonstrated success designing and scaling multi-channel lifecycle marketing strategies that directly drove measurable, large-scale improvements in acquisition, retention, and reactivation

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/rula-director-of-lifecycle-marketing/