# Sr. Paid Search Specialist (Remote) at Rula

- Company: Rula
- What the company does: Rula is a leading company in the behavioral healthcare space reimagining how people access high-quality, affordable care. Rula believes that when access to quality mental healthcare improves, patients, providers, and payers all benefit. Backed by BlueCross BlueShield Venture Partners.
- Company website: https://rula.com
- Type: Startups
- Level: Senior
- Location: Remote - United States
- Work setup: Remote
- Pay: $108K to $125K base salary per year (USD)
- Posted: 2026-08-21
- Apply by: 2026-10-14
- Apply: https://jobs.ashbyhq.com/rula/6e3f93c0-d1ad-4129-ab76-6362d7e14d69
- Page: https://www.1752.vc/careers/jobs/rula-sr-paid-search-specialist-remote/

## About the role

We are hiring a Sr. Paid Search Specialist to support the day-to-day execution of Rula's Paid Search program - One of the largest in the mental health space, across our Therapy and Psychiatry service lines. Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator of a program that optimizes for patient Starts and lifetime value, and your work will directly determine how many people can access mental health care through Rula.

## What they're looking for

- 4+ years of hands-on paid search experience executing in programs at significant scale ($20M+ annual spend)
- Deep, practical expertise in value-based bidding. Has experience managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules)
- Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding strategies, audience segmentation, and automated rules
- Fluency with LTV-based performance frameworks
- Proficiency with Looker or comparable BI tools
- Strong analytical foundation

Tags: Marketing