# Founding GTM Lead at Rulebase

- Company: Rulebase (YC F24)
- What the company does: AI customer operations for regulated industries. Backed by Y Combinator.
- Company website: https://rulebase.co
- Type: Startups (AI role)
- Level: Senior
- Location: New York, NY, US
- Work setup: On-site
- Pay: $240K to $300K base salary per year (USD)
- Posted: 2026-07-22
- Apply by: 2026-10-08
- Apply: https://www.ycombinator.com/companies/rulebase/jobs/rGWeZBN-founding-gtm-lead
- Page: https://www.1752.vc/careers/jobs/rulebase-founding-gtm-lead/

## About the role

You are our first dedicated GTM hire. The founders built the playbook selling to Qonto, Rho, and Lesaka. It works. Your job is to run it, own the pipeline it produces, and sharpen it with every deal. This is an execution role with real ownership, not a blank page. You close deals from day one, and you make the playbook better each quarter until it's ready to hand to reps two through five.

## What they're looking for

- 3+ years selling B2B SaaS to fintech, banking, or financial operations buyers
- Closed mid-market deals ($50K+ ACV) with multi-stakeholder buying committees
- Run a defined sales motion at an early-stage company and improved it, or been employee one through ten on a sales team
- Written your own outbound. Run your own process. You don't need an SDR to feed you
- Comfortable selling ROI two ways: revenue lift (recovered accounts, faster time to transacting) and cost reduction (99% less manual QA, fewer compliance incidents)
- Nice to have: you've sold into Fintechs, banking ops, or Customer service teams

Tags: Sales