# Product Marketing Lead, Enterprise at Scale

- Company: Scale
- What the company does: Backed by Accel, Index and Y Combinator.
- Company website: http://www.scale.com
- Type: Startups (AI role)
- Level: Senior
- Location: San Francisco, CA; New York, NY
- Work setup: On-site
- Posted: 2026-08-12
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/scaleai/jobs/4722998005
- Page: https://www.1752.vc/careers/jobs/scale-product-marketing-lead-enterprise/

## About the role

This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business to ensure our messaging resonates with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution.

## What they're looking for

- Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals
- Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders and support our sales team’s pursuits
- Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings
- Drive cross-functional marketing programs around target verticals, in conjunction with product, engineering, sales, and growth marketing to create a cohesive customer experience and contribute to pipeline targets
- Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts
- Drive customer marketing efforts, creating both strategy and tactics to maximize the value Scale and customers get from our shared success, including case studies, testimonials, visual assets and event participation

Tags: Marketing