# Head of Field Marketing, Commercial at Serval

- Company: Serval
- What the company does: Serval is the AI-native ESM that automates employee requests, onboarding/offboarding, just-in-time access, and more. Backed by General Catalyst, Sequoia and Redpoint.
- Company website: https://www.serval.com/
- Type: Startups
- Level: Principal and up
- Location: San Francisco
- Work setup: On-site
- Pay: $230K to $280K base salary per year (USD)
- Posted: 2026-10-27
- Apply by: 2026-12-11
- Apply: https://jobs.ashbyhq.com/Serval/1bd5af52-3231-40a5-9e05-6665da225046?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/serval-head-of-field-marketing-commercial/

## About the role

Own the field marketing strategy for Mid-Market, Enterprise, and Majors: which accounts we go after, how we show up, and how we win. Design the repeatable program portfolio your team runs: regional dinners, roadshows, executive roundtables, happy hours, conferences, and ABM across direct mail, gifting, and digital - tuned to each segment and each with a playbook, budget model, and success metrics. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- A builder of machines. You see one great dinner and immediately think about how to run it in ten cities next quarter
- A systems thinker who thinks like a seller. You know which plays move pipeline at each stage, and you build them so the field can run them without you in the room
- Data-driven and ROI-obsessed. You know your cost per opportunity and pipeline per program, and you're quick to double down on what works and cut what doesn't
- A playbook person with taste. Scale doesn't mean generic. You make programs feel personal across hundreds of accounts
- 7-10+ years in field marketing, ABM, or demand generation
- Proven track record building scalable, repeatable field programs that drove measurable pipeline and closed-won revenue across many accounts and regions

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/serval-head-of-field-marketing-commercial/