# Director, Industry Marketing - Telecommunications at ServiceNow

- Company: ServiceNow
- What the company does: It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.
- Company website: https://www.servicenow.com/
- Type: Startups
- Level: Principal and up
- Location: Kirkland, Washington
- Work setup: Remote
- Pay: $192K to $337K base salary per year (USD)
- Posted: 2026-09-16
- Apply by: 2026-10-31
- Apply: https://jobs.smartrecruiters.com/ServiceNow/744000149893050
- Page: https://www.1752.vc/careers/jobs/servicenow-director-industry-marketing-telecommunications/

## About the role

Telecom is at an inflection point. Networks are getting smarter, customer expectations are outpacing legacy systems, and the pressure to monetize 5G while cutting operational costs has never been greater. This is where you come in.

## What they're looking for

- 12+ years of experience in B2B marketing, including 3–5+ years focused on the telecommunications industry or a similar vertical-specific marketing role
- Proven track record building industry or vertical marketing programs that influence pipeline—not just brand impressions
- A sharp instinct for buyer psychology: what keeps a telco executive up at night, what gets budget approved, and what makes a message land versus get ignored
- Experience translating complex platform capabilities into crisp, compelling narratives that resonate with business buyers (not just technical audiences)
- Strong cross-functional collaboration skills, you're comfortable influencing without authority across product, sales, and demand generation teams

Tags: Marketing, Communications, and Brand