# Director, Lifecycle & Customer Excellence Marketing at ServiceNow

- Company: ServiceNow
- What the company does: It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.
- Company website: https://www.servicenow.com/
- Type: Startups
- Level: Principal and up
- Location: New York, NEW YORK
- Work setup: On-site
- Pay: $184K to $322K base salary per year (USD)
- Posted: 2026-09-28
- Apply by: 2026-11-12
- Apply: https://jobs.smartrecruiters.com/ServiceNow/744000152287749
- Page: https://www.1752.vc/careers/jobs/servicenow-director-lifecycle-and-customer-excellence-marketing/

## About the role

Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs. Build and lead a high-performing team (reporting structure established separately) including managers, strategists, and lifecycle specialists.

## What they're looking for

- Qualifications
- 10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a director or senior leadership role
- Proven track record of leading teams and building scalable lifecycle marketing systems
- Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence
- Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies
- Experience defining and owning customer-centric KPIs and business accountability

Tags: Marketing, Communications, and Brand