# Federal Field Marketing Manager at ServiceNow

- Company: ServiceNow
- What the company does: It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.
- Company website: https://www.servicenow.com/
- Type: Startups
- Level: Senior
- Location: Vienna, VIRGINIA
- Work setup: On-site
- Pay: $127K to $222K base salary per year (USD)
- Posted: 2026-10-19
- Apply by: 2026-12-03
- Apply: https://jobs.smartrecruiters.com/ServiceNow/744000156376629?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/servicenow-federal-field-marketing-manager-2/

## About the role

As field marketing manager, federal civilian, you will play a pivotal role in bringing our go-to-market strategy to life across civilian agencies. This is a unique opportunity for someone who enjoys operating at both a strategic and executional level—shaping account and pursuit priorities while rolling up your sleeves to deliver programs that move federal pipeline. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Working understanding of federal buying dynamics—budget cycles, procurement vehicles, and the role of systems integrators and resellers
- Strong project management skills with the ability to manage multiple account programs simultaneously
- Sufficient platform understanding to prioritize which capabilities to feature for which agency mission, including familiarity with AI and agentic use cases
- Excellent communication and stakeholder management skills, including executive-level briefs and talking points
- Experience with marketing automation and CRM platforms, plus command of Excel and BI tools for pipeline and program reporting
- Existing relationships or credibility within the federal civilian ecosystem—agency contacts, GSI/partner relationships, or GovCon marketing community experience—are a strong advantage

Tags: Marketing, Communications, and Brand

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/servicenow-federal-field-marketing-manager-2/