# Federal Field Marketing Manager at ServiceNow

- Company: ServiceNow
- What the company does: It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.
- Company website: https://www.servicenow.com/
- Type: Startups
- Level: Senior
- Location: Vienna, VIRGINIA
- Work setup: On-site
- Pay: $127K to $222K base salary per year (USD)
- Posted: 2026-09-23
- Apply by: 2026-11-07
- Apply: https://jobs.smartrecruiters.com/ServiceNow/744000151476354
- Page: https://www.1752.vc/careers/jobs/servicenow-federal-field-marketing-manager/

## About the role

As field marketing manager, federal civilian, you will play a pivotal role in bringing our go-to-market strategy to life across civilian agencies. This is a unique opportunity for someone who enjoys operating at both a strategic and executional level—shaping account and pursuit priorities while rolling up your sleeves to deliver programs that move federal pipeline.

## What they're looking for

- Working understanding of federal buying dynamics—budget cycles, procurement vehicles, and the role of systems integrators and resellers
- Strong project management skills with the ability to manage multiple account programs simultaneously
- Sufficient platform understanding to prioritize which capabilities to feature for which agency mission, including familiarity with AI and agentic use cases
- Excellent communication and stakeholder management skills, including executive-level briefs and talking points
- Experience with marketing automation and CRM platforms, plus command of Excel and BI tools for pipeline and program reporting
- Existing relationships or credibility within the federal civilian ecosystem—agency contacts, GSI/partner relationships, or GovCon marketing community experience—are a strong advantage

Tags: Marketing, Communications, and Brand