# Senior Director, Portfolio Naming at ServiceNow

- Company: ServiceNow
- What the company does: It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.
- Company website: https://www.servicenow.com/
- Type: Startups
- Level: Principal and up
- Location: Santa Clara, CALIFORNIA
- Work setup: Remote
- Pay: $229K to $412K base salary per year (USD)
- Posted: 2026-09-01
- Apply by: 2026-10-19
- Apply: https://jobs.smartrecruiters.com/ServiceNow/744000146781930?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/servicenow-senior-director-portfolio-naming/

## About the role

Develop the long-term vision, principles, and frameworks that guide naming across ServiceNow's product portfolio. Establish clear approaches for products, platform capabilities, AI experiences, solutions, offers, acquisitions, and future innovations. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 12+ years of experience in enterprise technology, product marketing, portfolio strategy, brand architecture, naming, or related disciplines
- Proven experience operating at the intersection of product strategy, portfolio strategy, customer experience, and brand
- Experience building and scaling organizational capabilities, operating models, or centers of excellence
- Demonstrated success influencing VP- and C-level stakeholders
- Strong understanding of enterprise software portfolios, platform businesses, and go-to-market models

Tags: Marketing, Communications, and Brand

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/servicenow-senior-director-portfolio-naming/