# Director, Customer Acquisition at Shef

- Company: Shef
- What the company does: Homemade food from local chefs, delivered to your door. Backed by Y Combinator, a16z and CRV.
- Company website: https://www.shef.com
- Type: Startups
- Level: Principal and up
- Location: New York, United States
- Work setup: On-site
- Posted: 2026-04-01
- Apply by: 2026-10-08
- Apply: https://jobs.gem.com/shef-com/am9icG9zdDpfHfomMwhgi_z8_5e1eD4l
- Page: https://www.1752.vc/careers/jobs/shef-director-customer-acquisition/

## About the role

Your role at Shef will be to drive scalable growth across our chef-to-consumer marketplace through data-driven channel development and strategic experimentation. You'll own acquisition strategy and execution from Meta and Google to emerging channels like TikTok and OOH, building sustainable systems that maximize customer lifetime value while hitting aggressive CAC targets.

## What they're looking for

- 5+ years of experience in growth, performance marketing, or retention roles—ideally in B2C subscription, marketplace, or consumer tech startups
- Hands-on expertise managing and optimizing campaigns in Google Ads, Meta Ads, and emerging social platforms
- Proven track record running experiments and driving measurable impact across the full customer lifecycle
- Experience with subscription metrics (CAC, LTV, churn, cohort analysis) and consumer analytics tools
- Strong analytical mindset and comfort with data storytelling to cross-functional stakeholders
- Experience building retention programs and optimizing subscription funnels