# VP of Marketing at Sidecarhealth

- Company: Sidecarhealth
- What the company does: Get flexible, affordable health insurance with Sidecar Health. Choose your provider, see costs upfront, and save on care with our innovative approach. Backed by Menlo.
- Company website: https://sidecarhealth.com/
- Type: Startups
- Level: Principal and up
- Location: Remote
- Work setup: Remote
- Posted: 2026-05-26
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/sidecarhealth/jobs/6006042004
- Page: https://www.1752.vc/careers/jobs/sidecarhealth-vp-of-marketing/

## About the role

If you want to use your talents to transform healthcare in the United States, come join us! We're looking for a Vice President of Marketing to lead the engine that drives our B2B growth. This is a senior leadership role for someone who has done this before — built demand gen infrastructure from scratch, managed multimillion-dollar budgets, run ABM programs at scale, and knows what a modern B2B marketing stack looks like.

## What they're looking for

- Own end-to-end B2B demand generation strategy — from awareness through pipeline creation — across broker, consultant, and employer segments
- Design and operate a content-driven ABM engine that targets high-value accounts with precision and scale
- Build and manage a full ABM tech stack including intent data, account scoring, personalization, and orchestration tools
- Partner closely with Sales and SDR leadership to ensure marketing programs translate directly into pipeline and revenue
- Lead paid media strategy and execution across digital display, SEM, CTV, LinkedIn, and programmatic
- Manage multimillion-dollar media budgets with a focus on measurable pipeline contribution and CAC efficiency

Tags: Sales