# Lifecycle Marketing Manager at Sleeper

- Company: Sleeper
- What the company does: Fastest live scores, standings, and player updates across NFL, NBA, CBB, MLB, NHL, and WNBA. Backed by General Catalyst and a16z.
- Company website: https://sleeper.app/
- Type: Startups
- Level: Senior
- Location: San Francisco Hybrid, New York City Hybrid
- Work setup: Remote
- Posted: 2026-08-05
- Apply by: 2026-10-08
- Apply: https://jobs.ashbyhq.com/sleeper/73d9b217-47fb-4f1b-9492-50990f3213c8
- Page: https://www.1752.vc/careers/jobs/sleeper-lifecycle-marketing-manager/

## About the role

Sleeper is where millions of sports fans play fantasy, make picks, and follow the games together. We've built a product people love — and now we're building the lifecycle program to match it. This is a rare zero-to-one role, embedded directly with our product team. Every automated journey — onboarding, activation, retention, win-back — is yours to design and build. You'll own the strategy and the execution, from segmentation logic to the copy that ships.

## What they're looking for

- 3-5 years in lifecycle, CRM, or growth marketing, with meaningful ownership of a consumer program
- Deep hands-on Braze experience (or comparable: Iterable, Airship, Customer.io ) — you've built multi-step, branching journeys yourself, not just briefed them
- Strong grasp of email deliverability — sender reputation, authentication, and engagement-based sending. Bonus if you've personally run a domain warm-up or deliverability recovery
- Analytically rigorous. Comfortable in the data, designing holdouts, and telling incremental lift from correlation
- A builder's bias. You're energized by a blank slate and can go from strategy to shipped without waiting for a team
- Clear writer. You can write a push notification that gets tapped and an email that gets opened

Tags: Product