# Advisor Marketing Senior Manager at SmartAsset

- Company: SmartAsset
- What the company does: Backed by Y Combinator and a16z.
- Company website: http://smartasset.com
- Type: Startups
- Level: Senior
- Location: United States
- Work setup: On-site
- Pay: $140K to $165K base salary per year (USD)
- Posted: 2026-08-06
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/smartasset/jobs/8659747002
- Page: https://www.1752.vc/careers/jobs/smartasset-advisor-marketing-senior-manager/

## About the role

SmartAsset is hiring a Senior Manager of Advisor Marketing to develop and execute the programs that generate demand for the Advisor Marketing Platform. This person will lead advisor-facing positioning, messaging, integrated campaigns, partnerships, webinars and events, content, and channel strategy across priority segments including RIAs, hybrid advisors, and broker-dealers.

## What they're looking for

- 5-7 years of experience marketing to financial advisors, RIAs, broker-dealers, or fintech companies serving the advisor ecosystem
- Understanding of advisor psychology, objections, buying cycles, and the operational realities of growing an advisory firm
- Demonstrated ability to build and execute multi-channel programs that generate qualified demand and measurable pipeline impact
- Strong command of positioning, messaging, audience strategy, campaign development, and performance marketing fundamentals
- Experience managing programs from strategy through execution, including campaign briefs, content development, launch coordination, performance analysis, and iteration
- Experience leading webinars, events or other programs that create and convert B2B demand

Tags: Marketing