# Principal Product Marketing Manager — Vertical Industries at Smartsheet

- Company: Smartsheet
- What the company does: Backed by Insight.
- Company website: http://www.smartsheet.com/
- Type: Startups
- Level: Principal and up
- Location: Bellevue, WA, USA
- Work setup: On-site
- Posted: 2026-06-02
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/smartsheet/jobs/7977812
- Page: https://www.1752.vc/careers/jobs/smartsheet-principal-product-marketing-manager-vertical-industries/

## About the role

Smartsheet targets industries where workflow specificity is essential. As a Principal Product Marketing Manager, Vertical Industries, you will lead the strategic development of industry-specific value narratives, use case positioning, and sales-ready content for priority vertical, Professional Services. In this role, you will own the GTM narrative, ensuring positioning is grounded in quantified, defensible value claims.

## What they're looking for

- 10 + years of experience in product marketing, industry marketing, or GTM strategy in B2B SaaS, with at least 2 years managing or mentoring other marketers
- Direct experience developing value positioning for complex enterprise buyers in one or more priority verticals (Life Sciences and Manufacturing strongly preferred)
- Hands-on experience building industry-specific value propositions, ROI models, and use-case-level messaging grounded in buyer research
- Strong instinct for competitive differentiation — able to identify where Smartsheet has a genuine right to win and sharpen positioning around that claim
- Operational discipline to manage multiple vertical workstreams simultaneously and hold ICs accountable to quality, speed, and measurable impact
- Bachelor's degree required, MBA or advanced degree preferred

Tags: Product Marketing