# Product Marketing Manager, Checking & Savings at SoFi

- Company: SoFi
- What the company does: Backed by IVP.
- Company website: https://www.sofi.com
- Type: Startups
- Level: Senior
- Location: New York, New York
- Work setup: On-site
- Posted: 2026-09-25
- Apply by: 2026-11-09
- Apply: https://sofi.com/careers/job/8004751003?gh_jid=8004751003
- Page: https://www.1752.vc/careers/jobs/sofi-product-marketing-manager-checking-and-savings/

## About the role

We're seeking an analytical, execution-oriented Product Marketing Manager to drive engagement and retention marketing for SoFi Checking and Savings, the foundation of our deposits business and our largest driver of member growth. This role focuses on our existing member base: deepening the relationships we already have, growing and retaining balances and direct deposits, and bringing dormant accounts back to life.

## What they're looking for

- 4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience, preferably in fintech, banking, or another regulated consumer category
- Strategic Thinking: Ability to connect day-to-day execution to business outcomes, prioritize where it matters, and make a reasoned case for a recommendation
- Experimentation: Experience designing and running tests in campaigns, in product, or both and distilling results into insights others can act on
- Project Management: Ability to manage multiple concurrent campaigns, dependencies, and deadlines without losing the details
- Communication: Write clearly and concisely, can brief a creative team and present a readout to partners with equal ease
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)

Tags: Product Marketing