# Senior Lifecycle Marketing Manager, Smart Card at SoFi

- Company: SoFi
- What the company does: Backed by IVP.
- Company website: https://www.sofi.com
- Type: Startups
- Level: Senior
- Location: Cottonwood Heights, UT
- Work setup: On-site
- Posted: 2026-10-01
- Apply by: 2026-11-23
- Apply: https://sofi.com/careers/job/8010637003?gh_jid=8010637003&utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/sofi-senior-lifecyle-marketing-manager-smart-card/

## About the role

As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Smart Card planning and ongoing growth for the product and its product features. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
- 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS
- A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale
- Strong analytical chops with experience using various testing methodologies
- Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions
- Effective verbal and written communication skills

Tags: Digital Acquisitions

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/sofi-senior-lifecyle-marketing-manager-smart-card/