# Head of B2B Marketing at Springboard

- Company: Springboard
- What the company does: Our flexible online programs with personalized mentorship and career coaching give you the confidence to build skills through real-world projects and get hired—guaranteed. Learn cybersecurity, data analytics, software engineering, data science, and UI/UX... Backed by 500 Global.
- Company website: https://www.springboard.com
- Type: Startups (AI role)
- Level: Principal and up
- Location: United States (Remote): California, Florida, Texas, Massachusetts, Arizona, New York & Illinois
- Work setup: Remote
- Pay: $110K to $180K base salary per year (USD)
- Posted: 2026-01-27
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/springboard/jobs/5782926004
- Page: https://www.1752.vc/careers/jobs/springboard-head-of-b2b-marketing/

## About the role

The Head of B2B Marketing will play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands-on execution and thrives in ambiguous, fast-moving environments.

## What they're looking for

- Pipeline & Revenue Growth: Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors
- Strategic Event Management: Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks
- Sales Enablement & Asset Creation: Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals
- Account-Based Marketing (ABM): Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees
- Authority & Content Engine: Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development
- Product Marketing & Positioning: Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers

Tags: Open Roles