# Lifecycle Marketing Manager (Contract) at Start Playing

- Company: Start Playing
- What the company does: The number one site for finding games and professional GMs for any game system and any virtual tabletop. Play D&D or any other tabletop roleplaying game online today! Backed by a16z.
- Company website: https://startplaying.games
- Type: Startups
- Level: Senior
- Location: United States
- Work setup: Remote
- Pay: $57 to $70/hr (USD)
- Posted: 2026-09-14
- Apply by: 2026-10-29
- Apply: https://jobs.ashbyhq.com/startplaying/0c0d3f78-9ffa-4b97-bb6e-9c84048108b6
- Page: https://www.1752.vc/careers/jobs/start-playing-lifecycle-marketing-manager-contract/

## About the role

You'll own all email marketing for StartPlaying, across both our player and Game Master user bases. That covers lifecycle email (onboarding new users, activating signups who haven't booked or listed, winning back lapsed users) and marketing campaigns (convention promos, partner activations, event pushes, seasonal campaigns) and transactional emails.

## What they're looking for

- 4+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
- Hands-on Customer.io experience
- B2C experience
- Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
- Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
- Strong instincts for direct response creative, and a framework for adjusting based on experimentation

Tags: Marketing