# Retention Marketing Manager, GTM & Feature Adoption at Strava

- Company: Strava
- What the company does: Strava connects millions of runners, cyclists, hikers, walkers and other active people through the sports they love – all on our mobile app and website. Backed by Sequoia.
- Company website: https://www.strava.com/
- Type: Startups
- Level: Senior
- Location: Strava SF
- Work setup: Remote
- Pay: $125K to $135K base salary per year (USD)
- Posted: 2026-08-19
- Apply by: 2026-10-08
- Apply: https://jobs.ashbyhq.com/strava/6c20fcf2-25ac-46d9-bb3d-b5f75fa44a5a
- Page: https://www.1752.vc/careers/jobs/strava-retention-marketing-manager-gtm-and-feature-adoption/

## About the role

Strava's Retention team is responsible for reinforcing ongoing subscription value, from renewal to feature adoption, through lifecycle marketing and experimentation. As Product's GTM velocity has grown, so has the need for a dedicated bridge between Product Marketing (PMM) and Lifecycle Marketing, so that new launches can be supported by one-off activations, as well as integrated into lifecycle programs.

Tags: Marketing