# B2C Marketing Lead at Summer

- Company: Summer
- What the company does: Research markets, forecast revenue accurately, and maximize asset and portfolio performance — all in one unified platform built specifically for short-term rental management. Backed by Lightspeed.
- Company website: https://gosummer.com/
- Type: Startups
- Level: Senior
- Location: Remote - U.S.
- Work setup: Remote
- Posted: 2026-11-06
- Apply by: 2026-12-21
- Apply: https://job-boards.greenhouse.io/summer/jobs/8197806003?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/summer-b2c-marketing-lead/

## About the role

You are a deeply creative, data-informed marketer with a knack for thinking outside the box and bringing complex consumer programs to life. You will own the strategy for each launch—from high-impact initial announcements through sustained digital enrollment campaigns. You will test new channels, invent compelling messaging frameworks that build immediate trust, and continuously optimize for completed conversions. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 5+ years of hands-on B2C/D2C growth marketing, digital acquisition, or campaign experience—with a proven track record of driving large-scale consumer action or enrollment
- A track record of "outside-the-box" campaign concepts, testing non-traditional formats, and finding innovative ways to engage audiences
- Hands-on experience planning and managing paid social budgets on Meta, TikTok, and YouTube, Linkedin, plus paid search on Google
- Ability to track conversion pathways from first touch to completed enrollment and translate performance data into actionable campaign pivots
- You know how to make complex subjects (like finance or student loans) feel simple, accessible, and exciting to everyday consumers
- Hands-on experience briefing, negotiating, and running performance-driven creator campaigns

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/summer-b2c-marketing-lead/