# CRM Lead, B2B2C at Sword

- Company: Sword
- What the company does: Backed by General Catalyst, Khosla and Founders Fund.
- Company website: https://swordhealth.com/
- Type: Startups
- Level: Senior
- Location: Remote - US
- Work setup: Remote
- Posted: 2026-10-16
- Apply by: 2026-11-30
- Apply: https://job-boards.greenhouse.io/swordhealth/jobs/4455368009?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/sword-crm-lead-b2b2c/

## About the role

AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work. Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Define the B2B2C CRM strategy and roadmap in collaboration with leadership, covering activation, engagement, and retention
- Own CRM execution for utilization-based and strategic accounts: design, build, QA, launch, and optimize custom journeys in Braze
- Track member utilization and engagement against contractual targets, and adjust programs to close gaps
- Partner with Client Success and account teams to tailor programs to client population, goals, and commitments at scale
- Build the foundational infrastructure for the scaled book, including base Canvas architecture, client-level segmentation, and dynamic content frameworks, so the Manager can operate it at volume
- Own the data and segmentation architecture, including custom attributes and events and how org-level context drives personalization

Tags: Growth Marketing & Operations

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/sword-crm-lead-b2b2c/