# Lifecycle Marketing Manager at Sword

- Company: Sword
- What the company does: Backed by General Catalyst, Khosla and Founders Fund.
- Company website: https://swordhealth.com/
- Type: Startups
- Level: Senior
- Location: Remote - US
- Work setup: Remote
- Posted: 2026-10-29
- Apply by: 2026-12-13
- Apply: https://job-boards.greenhouse.io/swordhealth/jobs/4470687009?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/sword-lifecycle-marketing-manager/

## About the role

AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work. Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Build, deploy, and maintain automated lifecycle campaigns across Email, Push Notifications, and In-App Messages using CRM platforms (e.g. Braze / Iterable)
- Find new opportunities to optimize key user journeys and campaigns across onboarding through to active engagement, reactivation, and winback
- Use AI/LLM tools to streamline recurring work (briefs, copy variants, QA, reporting) and test ways to make lifecycle programs smarter and more personalized
- Design and execute experiments (subject lines, send times, content, channel mix) to optimize campaign performance and drive incremental lift
- Track and report on core lifecycle KPIs (Open Rates, CTR, Conversion Rate, Unsubscribe Rates, Churn, Winbacks). Share actionable insights with the broader team
- Collaborate with User Acquisition, Product Marketing, Brand Marketing, Partnerships and Customer Success to execute an integrated marketing/promotional calendar

Tags: D2C

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/sword-lifecycle-marketing-manager/