# Lifecycle Marketing Manager at Tin Can

- Company: Tin Can
- What the company does: The super-magical Wi-Fi landline for kids. No screens, no texting, no strangers — just real conversation with Grandma, besties, and contacts you approve. Plug in, twirl that cord, and time-travel to pure voice fun. Backed by Greylock.
- Company website: https://tincan.kids/
- Type: Startups
- Level: Senior
- Location: Seattle
- Work setup: On-site
- Pay: $115K to $135K base salary per year (USD)
- Posted: 2026-08-13
- Apply by: 2026-10-08
- Apply: https://jobs.ashbyhq.com/tin-can/e8b55d55-e131-45b5-af73-59129a28c3dc
- Page: https://www.1752.vc/careers/jobs/tin-can-lifecycle-marketing-manager/

## About the role

The Lifecycle Marketer is responsible for owning and optimizing Tin Can's email program, driving engagement, retention, and revenue growth through lifecycle marketing that feels as warm and personal as the connections we help families create. This role is both strategic and hands-on, leading the end-to-end execution of CRM campaigns in Klaviyo, from campaign planning and audience segmentation to automation, deployment, testing, and performance reporting.

## What they're looking for

- 4-6+ years in lifecycle, CRM, or retention marketing
- Deep, hands-on Klaviyo expertise: flows, segmentation, dynamic content, campaign deployment, and reporting
- Comfort working across Shopify and non-standard purchase paths, you're not thrown by a customer journey with more than one entry point
- Strong instincts for brand voice. You can take a rough brief and know when something reads as "too ecommerce" for a brand like ours
- Experience working closely with design teams. You know how to write clear briefs so they understand what you’re asking for, as well as the self-confidence to kindly push back if the end result doesn’t meet all your needs
- Analytical enough to read cohort, retention, and revenue data and turn it into a testing roadmap, not just a send calendar

Tags: Marketing