# Lifecycle Marketing Principal, Consumer Growth & Experience at Upside

- Company: Upside
- What the company does: Earn every time you shop gas, grocery, or food with Upside's free top-rated app. Get cash back on everyday necessities, making your purchases more rewarding. Download and start earning today! Backed by Bessemer and General Catalyst.
- Company website: https://www.upside.com/
- Type: Startups
- Level: Principal and up
- Location: NYC
- Work setup: Remote
- Pay: $170K to $200K base salary per year (USD)
- Posted: 2026-10-30
- Apply by: 2026-12-14
- Apply: https://jobs.ashbyhq.com/upside/097475ad-e51b-47e2-b4bc-022d0bd948fe?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/upside-lifecycle-marketing-principal-consumer-growth-and-experience/

## About the role

As the Lifecycle Marketing Principal, Consumer Growth & Experience, you'll be responsible for the growth of Upside’s automated, full-funnel consumer lifecycle engine that isn't tied to a single merchant bet. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- In partnership with product marketing, support GTM strategy, feature & capability launches, and experimentation cadences with the goal of deeper product adoption
- Define the technical data requirements (events, attributes, etc) these experiences need, in partnership with martech, analytics, and data science teams
- 8+ years of progressive experience in Lifecycle Marketing and CRM, with a demonstrated track record of increasing consumer engagement and retention within a relevant mobile-first B2C experience, a marketplace brand, or other related industry
- Bachelor's degree in Marketing, Business Administration, or a related field
- Experience developing and optimizing mobile-first lifecycle marketing programs across push notifications, in-app messaging, content cards, and other app-native engagement channels
- AI-forward practitioner with hands-on experience leveraging AI tools to build and refine agents, skills and automation frameworks that accelerate velocity and efficiency across end-to-end lifecycle execution

Tags: Consumer Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/upside-lifecycle-marketing-principal-consumer-growth-and-experience/