# Principal Product Manager, Personalization and MarTech at Upside

- Company: Upside
- What the company does: Earn every time you shop gas, grocery, or food with Upside's free top-rated app. Get cash back on everyday necessities, making your purchases more rewarding. Download and start earning today! Backed by Bessemer and General Catalyst.
- Company website: https://www.upside.com/
- Type: Startups
- Level: Principal and up
- Location: Austin
- Work setup: Remote
- Pay: $204K to $243K base salary per year (USD)
- Posted: 2026-07-17
- Apply by: 2026-10-08
- Apply: https://jobs.ashbyhq.com/upside/ba136e80-93d5-4e30-8ea3-f0d8a56407d2
- Page: https://www.1752.vc/careers/jobs/upside-principal-product-manager-personalization-and-martech/

## About the role

Own the strategy and roadmap for building Upside personalized growth engine. Translating a broad, ambitious personalization vision into sequential, buildable phases. Define clear requirements and specs, and prioritize the backlog across the growth stack — data infrastructure, multi-channel outreach, app surface areas, creative personalization, and incentive systems — including build-vs-buy-vs-integrate decisions.

## What they're looking for

- 10+ years of product management experience, including leading complex, ambiguous, or platform-level initiatives
- Proven track record of building scalable personalization platforms, CRM systems, or 0-to-1 products — not just isolated features
- Strong quantitative and analytical skills, with hands-on experience using data and experimentation to guide product decisions
- Technical fluency and ability to synthesize granular detail into clear, strategic narratives for different audiences — comfort operating at both a high strategic level and a deep analytical level is critical to this role
- Exceptional communicator who builds deep cross-functional trust and can influence senior stakeholders without direct authority
- Strong business acumen, with the ability to connect product decisions to retention, revenue, and broader company strategy

Tags: Product