# Performance Marketing Manager, Emerging Products at Upstart

- Company: Upstart
- What the company does: Explore lending solutions through Upstart, including personal loans, debt consolidation, short-term relief, Cash Line, and HELOC. Check your rate today! Backed by Khosla, Kleiner Perkins and NEA.
- Company website: https://www.upstart.com/
- Type: Startups
- Level: Senior
- Location: United States | Remote
- Work setup: Remote
- Posted: 2026-09-10
- Apply by: 2026-10-25
- Apply: https://careers.upstart.com/jobs?gh_jid=8191363
- Page: https://www.1752.vc/careers/jobs/upstart-performance-marketing-manager-emerging-products/

## About the role

As the Performance Marketing Manager, Emerging Products and channels at Upstart, you will own and scale paid digital acquisition across key channels including SEM, paid social, display, and emerging performance channels. This zero-to-one role with the opportunity to build Upstart’s Home Equity Line of Credit (HELOC) performance marketing engine from the ground up.

## What they're looking for

- 5+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display
- Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets
- Deep hands-on expertise in paid search , including keyword strategy, bid management, ad copy testing, and landing page optimization
- Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments
- Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key

Tags: Growth Department