# Principal Data Scientist, Marketing Measurement at Upstart

- Company: Upstart
- What the company does: Explore lending solutions through Upstart, including personal loans, debt consolidation, short-term relief, Cash Line, and HELOC. Check your rate today! Backed by Khosla, Kleiner Perkins and NEA.
- Company website: https://www.upstart.com/
- Type: Startups
- Level: Principal and up
- Location: United States | Remote
- Work setup: Remote
- Posted: 2026-10-09
- Apply by: 2026-11-23
- Apply: https://careers.upstart.com/jobs?gh_jid=8267029&utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/upstart-principal-data-scientist-marketing-measurement/

## About the role

As our Marketing Measurement lead, you'll own how Upstart answers some key questions about its marketing spend. What did each channel actually cause? How should credit be shared across the touches a borrower saw before applying? Where should next quarter's budget go? The answers decide whether a dollar of spend buys a funded loan or takes credit for one that would have arrived anyway. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 8+ years of experience in data science or a related quantitative role, much of it spent measuring marketing or growth spend
- Hands-on experience designing and analyzing incrementality tests, and a solid grasp of causal inference beyond standard A/B testing
- Working knowledge of marketing mix modeling and multi-touch attribution, including where each one breaks down
- Strong Python and SQL skills
- A track record of measurement work that changed how a marketing budget was spent
- Clear communication with technical and non-technical audiences, and the judgment to push back when the evidence doesn't support the plan

Tags: Data Analytics Department

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/upstart-principal-data-scientist-marketing-measurement/