# Senior Performance Marketing Manager, Paid Social at Upstart

- Company: Upstart
- What the company does: Explore lending solutions through Upstart, including personal loans, debt consolidation, short-term relief, Cash Line, and HELOC. Check your rate today! Backed by Khosla, Kleiner Perkins and NEA.
- Company website: https://www.upstart.com/
- Type: Startups
- Level: Senior
- Location: United States | Remote
- Work setup: Remote
- Posted: 2026-09-10
- Apply by: 2026-10-25
- Apply: https://careers.upstart.com/jobs?gh_jid=8191461
- Page: https://www.1752.vc/careers/jobs/upstart-senior-performance-marketing-manager-paid-social/

## About the role

As the Senior Performance Marketing Manager, Paid Social , you will own the strategy, execution, and growth of paid social acquisition for Upstart’s Personal Loans business. You will be a hands-on media buyer responsible for building profitable scale across social platforms, partnering closely with our media agency while maintaining direct ownership of performance, testing, and optimization.

## What they're looking for

- 7+ years of experience in performance marketing or digital media buying , with significant hands-on experience managing paid social and video campaigns
- Proven experience owning and scaling paid social acquisition programs against CAC, CPA, ROI, revenue, or profitability goals
- Demonstrated expertise in paid social platforms, including campaign structure, bidding, budgeting, audience management, creative testing, and performance optimization
- Experience partnering with external media agencies, including setting strategy, reviewing performance, challenging recommendations, and managing executional accountability
- Experience developing or executing a paid media creative strategy, including messaging, format, testing, and performance analysis
- Strong analytical skills, with the ability to interpret channel and funnel data, design experiments, and make investment decisions in ambiguous environments

Tags: Growth Department