# Product Growth & Lifecycle Marketing Lead at Vantaca

- Company: Vantaca
- What the company does: Simplify HOA management with software that handles everything from financials to communication. Enhance homeowner experience with the best HOA software!
- Company website: https://www.vantaca.com
- Type: Startups
- Level: Senior
- Location: United States - Remote
- Work setup: Remote
- Posted: 2026-06-25
- Apply by: 2026-10-12
- Apply: https://jobs.gem.com/vantaca/am9icG9zdDpPVtEJ9nTnr8ofHHYquYqf
- Page: https://www.1752.vc/careers/jobs/vantaca-product-growth-and-lifecycle-marketing-lead/

## About the role

You will drive residents to get value by engaging with their community through the use of Vantaca. You will use behavioral data to understand how people actually interact with their community — not just how they use software — and you will design the experiences, experiments, and lifecycle programs that make those interactions more meaningful, more frequent, and more valuable.

## What they're looking for

- 6+ years in product growth, lifecycle marketing, or growth marketing with meaningful time at a consumer, lifestyle, or high-engagement B2C or B2C-influenced product
- Demonstrated track record of moving product adoption and user retention metrics, not just launching programs, but showing the before and after
- Power user of Braze or equivalent lifecycle platform (Iterable, Customer.io), Pendo or equivalent in-product analytics and guidance tool (Appcues, Amplitude, Heap), product analytics tools (Amplitude, Mixpanel)
- Experimentation fluency: you have designed, shipped, and analyzed A/B and multivariate tests and you treat everything as a hypothesis until the data says otherwise
- North star fluency: you know how to define a north star metric that all experiments are aligned to, and you can rally a team around it
- Enough data literacy to pull and interpret behavioral data without full dependency on a data team