# Performance Marketing Principal at Via

- Company: Via
- What the company does: Name your Price for a Hotel Room Exclusively from Via.com in India,Book Domestic Flights in India,Guaranteed cheap flights in India. Backed by Peak XV.
- Company website: https://www.viaworld.in/
- Type: Startups
- Level: Principal and up
- Location: New York, New York
- Work setup: On-site
- Pay: $125K to $160K base salary per year (USD)
- Posted: 2026-07-29
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/via/jobs/8656248002
- Page: https://www.1752.vc/careers/jobs/via-performance-marketing-principal/

## About the role

As a Performance Marketing Principal at Via, you will own the ridership outcomes and marketing budget for Via’s transportation services across the world. Covering both existing services and new launches, you will design the programs, campaigns, and outreach strategies to ensure that Via is serving as many riders as possible. You will use data and experimentation to optimize spend across channels, balancing acquisition and retention to maximize ridership at efficient cost.

## What they're looking for

- Minimum of 6+ years of experience with significant experience managing and optimizing marketing budgets
- Hands-on experience with Meta Ads, Google Ads, and programmatic platforms, bonus for OOH or direct mail in local/geo-targeted contexts
- Strong analytical skills - comfortable in SQL, Excel/Sheets, and BI tools
- Track record of scaling marketing programs across multiple markets or geographies simultaneously
- Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences
- Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact

Tags: Marketing