# Growth Campaign Manager, Lifecycle at Virta Health

- Company: Virta Health
- What the company does: Virta Health is the leader in diabetes reversal and sustainable weight loss. Discover personalized, nutrition-first care designed for lasting results.
- Company website: https://www.virtahealth.com
- Type: Startups
- Level: Senior
- Location: Remote
- Work setup: Remote
- Pay: $109K to $141K base salary per year (USD)
- Posted: 2026-09-23
- Apply by: 2026-11-07
- Apply: https://jobs.ashbyhq.com/virtahealth/19288813-ecfc-4551-85cb-0dbb6baeb605
- Page: https://www.1752.vc/careers/jobs/virta-health-growth-campaign-manager-lifecycle/

## About the role

Partner directly with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member acquisition and engagement campaigns (email, mail, SMS) in Braze. Build, launch, and maintain standard and moderately complex campaigns and Canvases using established templates and governance. This includes audience segmentation, trigger logic, personalization, dynamic content, and A/B testing.

## What they're looking for

- 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment
- Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, etc)
- Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, along with the ability to communicate requirements clearly to Marketing Operations and Data partners
- Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams
- Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels
- Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking

Tags: Clinical Operations