# Brand Marketing Lead at Whoop

- Company: Whoop
- What the company does: Backed by SoftBank VF and IVP.
- Company website: https://www.whoop.com/
- Type: Startups
- Level: Senior
- Location: Boston, MA
- Work setup: On-site
- Pay: $100K to $150K base salary per year (USD)
- Posted: 2026-10-14
- Apply by: 2026-11-28
- Apply: https://jobs.ashbyhq.com/whoop/7aa6f2ce-114d-456b-8dd4-2d7de82908e9?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/whoop-brand-marketing-lead/

## About the role

Lead product-focused brand marketing initiatives: Own the planning and execution of integrated brand campaigns and marketing initiatives, with an emphasis on WHOOP health and longevity products, translating product innovation and strategic priorities into compelling consumer-facing marketing. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 3–5 years of experience in brand marketing, product marketing, integrated marketing, consumer marketing, or a related field, ideally within a consumer-facing brand
- Demonstrated experience independently leading integrated marketing campaigns, product launches, or major marketing initiatives from strategy and planning through execution and measurement
- Strong understanding of consumer marketing, product positioning, and storytelling, with the ability to translate complex product features and benefits into compelling, differentiated narratives that resonate with audiences
- Exceptional project leadership and cross-functional collaboration skills, with a proven ability to align stakeholders, drive decisions, and deliver high-quality work without direct managerial authority
- Highly organized, proactive, and resourceful, with the ability to navigate ambiguity, manage competing priorities, solve problems independently, and maintain momentum in a fast-moving environment
- Strong creative judgment and strategic thinking, balanced with a hands-on approach and attention to detail across campaign development and execution

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/whoop-brand-marketing-lead/