# Lead, Lifecycle Marketing Automation at Whoop

- Company: Whoop
- What the company does: Backed by SoftBank VF and IVP.
- Company website: https://www.whoop.com/
- Type: Startups
- Level: Senior
- Location: Boston, MA
- Work setup: On-site
- Pay: $100K to $150K base salary per year (USD)
- Posted: 2026-09-10
- Apply by: 2026-10-25
- Apply: https://jobs.ashbyhq.com/whoop/2b0de131-dd0c-44b1-a3f5-61b6670c24c6
- Page: https://www.1752.vc/careers/jobs/whoop-lead-lifecycle-marketing-automation/

## About the role

Design, build, and deploy sophisticated lifecycle experiences across email, push, in-app, SMS, WhatsApp, and emerging channels, translating business requirements into scalable audiences, triggers, journey logic, personalization, and automated workflows. Own hands-on technical campaign development, including complex HTML and CSS email builds, reusable templates and components, responsive email development, and dynamic personalization using Handlebars, Liquid, and other templating logic.

## What they're looking for

- 5+ years of experience in lifecycle marketing automation, marketing technology, CRM operations, marketing operations, or a related technical marketing role, with significant hands-on responsibility for building and maintaining automated customer experiences
- Proficiency in HTML and CSS email-development, including responsive design, reusable templates, troubleshooting across email clients, and building sophisticated dynamic content using Handlebars, Liquid, or comparable templating languages
- Technical experience working with APIs, webhooks, JSON, integrations, and data-driven marketing systems, with the ability to independently investigate and troubleshoot campaign, platform, integration, and data issues
- Demonstrated ability to identify opportunities for automation and build scalable solutions that reduce repetitive manual work. Experience experimenting with or applying AI, generative AI, or agentic workflows to marketing operations is strongly valued
- Strong systems thinking and problem-solving skills, with a track record of taking ambiguous business problems, determining an appropriate technical solution, and independently driving work from solution design through implementation
- Strong attention to detail and collaborative communication skills, with experience establishing quality standards and partnering effectively across Marketing, Product, Engineering, Data, Creative, and other cross-functional teams

Tags: Growth