# Lifecycle Marketing Lead - Growth at Whoop

- Company: Whoop
- What the company does: Backed by SoftBank VF and IVP.
- Company website: https://www.whoop.com/
- Type: Startups
- Level: Senior
- Location: Boston, MA
- Work setup: On-site
- Pay: $100K to $150K base salary per year (USD)
- Posted: 2026-09-23
- Apply by: 2026-11-07
- Apply: https://jobs.ashbyhq.com/whoop/dfd688a0-6930-44d8-badb-b1404e5a0dee
- Page: https://www.1752.vc/careers/jobs/whoop-lifecycle-marketing-lead-growth/

## About the role

Own the lifecycle strategy and performance for Apparel & Accessories, driving product discovery, cross-sell, repeat purchase, and incremental bookings. Own the Refer a Friend lifecycle strategy, identifying and testing opportunities to increase awareness, participation, and referral activity.

## What they're looking for

- 4+ years of experience in lifecycle, CRM, retention, or growth marketing, with a track record of driving measurable business impact
- Experience developing multi-channel lifecycle strategies across email, SMS, and in-app
- Strong analytical skills with the ability to turn data and member insights into clear strategies, experiments, and decisions
- Experience with segmentation, personalization, experimentation, and CRM program development
- A member-centric, growth-oriented mindset—curious, creative, entrepreneurial, and constantly looking for opportunities to improve performance
- Technical fluency with CRM and marketing technology and lifecycle measurement. Experience with Iterable, Amplitude, or Hightouch is a plus

Tags: Growth