# Project Manager, Consumer Products – Maternal Care at Willow

- Company: Willow
- What the company does: About Willow Buildings are more complex than ever — and the teams responsible for running them are still working with fragmented tools, disconnected data, and reactive workflows. Willow is changing that. Backed by NEA.
- Company website: https://onewillow.com/
- Type: Startups
- Level: Senior
- Location: Remote
- Work setup: Remote
- Posted: 2026-09-09
- Apply by: 2026-10-24
- Apply: https://job-boards.greenhouse.io/willowinnovations/jobs/6183576004
- Page: https://www.1752.vc/careers/jobs/willow-project-manager-consumer-products-maternal-care/

## About the role

Willow is seeking an experienced Program Manager to lead new product development for our consumer maternal care product line. This role requires collaboration and coordination across industrial design, engineering, marketing, supply chain, and customer experience to bring products to moms that fit the reality of their lives. The Program Manager will bring together technical and business resources, drive requirements gathering and feasibility, and execute programs from concept through retail and DTC launch.

## What they're looking for

- Manage complex cross-functional consumer product programs, driving new product development, packaging, and sustaining initiatives from concept to launch
- Collaborate with industrial design, engineering, marketing, and supply chain to define product requirements, set priorities, and establish scope, budget, and timelines
- Be a force-multiplier for functional leads to resolve issues, by identifying, assessing, and mitigating risks, and proactively removing obstacles
- Partner with marketing and customer insights teams to incorporate voice-of-customer feedback from moms throughout the development process
- Coordinate packaging, retail, and DTC launch readiness activities, including go-to-market timelines and cross-functional launch reviews
- Develop recommendations, gain alignment, and proactively facilitate decision making across engineering, marketing, and operations stakeholders

Tags: Product